FACEBOOK FOR RESTAURANTS
Digital Restaurant has been helping London restaurants generate bookings and diners via Facebook marketing campaigns since 2012 so if you’re looking to generate more than brand awareness from Facebook, there’s a good chance we could help you too.
Facebook’s huge and detailed data set as well as the numerous tools and options available for pinpoint targeting, when used effectively, Facebook has the power to help restaurants fill up empty tables like no other digital marketing channel.
BUILD
It’s about customers not followers
Having a large fan base on Facebook or followers on twitter is all well and good but it doesn’t mean much if a good number of those don’t turn into paying customers.
At Digital Restaurant, we look to integrate every part of the purchase life cycle into our marketing strategy to try and maximize the number of clicks your Facebook ads receive converting into actions with commercial significance, whether that’s an online order or reservation or simply an enquiry.
MANAGE
Hands-on management
Facebook is no difference from other forms of Pay Per Click (PPC) advertising and if you don’t keep a regular check on campaign performance, it won’t take much to eat up your budget without getting a significant return on your investment. This is why, we actively manage all paid Facebook campaigns and provide detailed reports periodically not just on ad spend but Return on Investment also.
SAY GOODBYE TO EMPTY SEATS AND TABLES
Get in touchFacebook advertising
Lets say you’re an Italian restaurant based in Chiswick, which one sounds better? Showing your ad to someone who loves Italian food and lives near your restaurant or simply to everyone who likes food, period.
One of the most effective marketing tools on Facebook is it’s ability to serve advertising to a highly customized and targeted audience group and Digital Restaurant can help create and manage targeted campaigns for your restaurant on a weekly basis.
Get started today and make empty tables a thing of the past.
How do you target our restaurant’s ideal customer on Facebook?
Facebook has one of the largest and most in-depth datasets of customers which means when it comes to finding the right audience for your restaurant’s marketing campaigns, Facebook makes this easy. Using a number of different criterion such as location, geo-fencing, income level and age, to name just a few, we show your ads to only those that fit your ideal customer profile. What’s more, using some other advance options such as look-a-like and custom audiences Digital Restaurant even targets other customers who are similar to your current and even those who like your competitor restaurant’s Facebook page(s).
Who produces the creatives and artwork?
Digital Restaurant provides a full-service Facebook advertising service and as such we can take care of producing the imagery, artwork and even videos for your campaign.
How are the results from Facebook marketing campaigns measured?
Tracking the Return on Investment ultimately comes down to how the activity and ad spend translates into quantifiable action so apart from reporting on the activity itself, Digital Restaurant also tracks other KPIs such as no of orders, bookings, and visits that resulted from the Facebook marketing campaigns.
